LOCATION INTELLIGENCE: FROM ANALYTICS TO INTERACTION WITH OCCUPIERS

The way that occupiers and customers interact with physical spaces is changing. Physical experiences are increasingly linked to digital experiences, as we become accustomed to accessing useful real time information.

 

We check our mobile to compare the price and availability of products that we see in stores and use indoor positioning systems to find the right consulting room when we have a hospital appointment. Essentially, our physical experiences are made complete by accessing digital information.

 

Unfortunately, not all digital information is linked to a physical presence, making it harder to find something in the real world that we are looking for digitally. This is especially the case when it comes to indoor spaces.

 

 

 

At NOLOGIS, we are working towards offering companies a platform to manage the relationship between their data and its corresponding physical space, to ensure that both clients can complete their physical experiences with digital experiences and vice-versa, and that companies can access the information they need; for this, related information and the indoor map shown in a mobile app, web or directory, has to be synchronized and updated.

 

Today’s challenge is not just being able to access and use data and geolocalised analytics to make smart business decisions, but also how to integrate that data into a reactive model to improve interaction with clients.

 

At present, hotels, shopping centres, office buildings and many other physical spaces use sensors that interact with visitors, while obtaining relevant information to help companies make decisions.

 

We are working with CBRE to integrate our Indoor Location Intelligence experience into their digital Real Estate solutions.

 

Alfonso García-Villaraco

Founder NOLOGIS

 

 

 

 

 

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