HEPTASENSE, THE PROPTECH STARTUP FOR PEOPLE BEHAVIOR ANALYTICS

Heptasense, developed in Portugal, has won CBRE PropTech Challenge 3rd edition Impact Startup category. This initiative allows us to understand the behaviour of users in spaces and buildings, through software installed in CCTV.

 

An artificial intelligence algorithm makes it possible to track and geolocate all objects of interest (people, vehicles, bicycles, etc.) by providing new metrics such as dwelling time, counting of vehicles or even suspicious behaviour as a way of boosting property security. This solution can be applied to a range of property types, including shopping centres, offices and hotels.

 

 

CBRE PropTech has interviewed his Co-founder and CEO, Ricardo Santos. He has a BSc in Biophysics and Biomedical Engineering by FCUL and an Msc in Electrical and Computer Engineering by IST. He was an international researcher in Data Science, which lead to 2 years nominations for the MIT Technology Review Innovators Under 35. In 2017, Ricardo co-founded Heptasense, working as the CEO.

 

 

 

How and when was Heptasense founded?

 

Heptasense was founded in January 2017 by Ricardo Santos and Mauro Peixe. They met during a master’s in electrical and Computer Engineering at IST, and after university they started working on the first prototype of Heptasense for 1 year. Their first customer was BMW in Germany, which allowed them to open an office in Lisbon, grow the team and develop the product.

 

Ricardo Santos and Mauro Peixe, Heptasense Founders

 

 

What is Heptasense and what is its value proposition?

 

Heptasense is a video analysis software for cameras that allows companies to get real-time insights based on people’s and vehicles’ behaviour without jeopardising their privacy. The goal is to use current cameras to automate and optimize security and management of facilities, by alerting about potential thefts and reporting visitors most used paths.

 

 

What applications does it provide to the Real Estate industry?

 

Heptasense helps Real Estate companies, specially shopping centres market, to understand the m2 value in real-time, the engagement of visitors per each store, and path patterns.

 

 

 

Which technology does your project use to improve the Real Estate industry?

 

Heptasense has several video analytics tools that can be used, always protecting the privacy of the visitors, such as people counter on each store/restaurant, most used paths, dwell time, and general visitor profiles (group of stores engaged during the same visit).

 

 

Why is data collection so important in the Real Estate industry?

 

Today the Real Estate market is moving very fast, with new trends appearing every day. It is important for a company such as CBRE, that manages and provides consultancy to other companies, to be updated about retail patterns and to forecast new trends that can benefit its clients in the short and long term.

 

 

Heptasense has several certifications in General Data Protection Regulation, protecting people’s privacy during all the processing.

 

 

 

CBRE’s PropTech Challenge will launch its fourth edition in October 2020, looking for breakthrough technology that can solve challenges the Real Estate sector is facing today, including Tech projects that can be applied to areas such as Smart Cities, Future Mobility, Energy & Sustainability and Design & Build. The Challenge is an example of CBRE’s drive to invest in digital transformation and innovation and represents its firm commitment to source the best talent to offer value-added solutions to both players in the Real Estate sector and society as a whole.

 

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