LOCATION INTELLIGENCE: FROM ANALYTICS TO INTERACTION WITH OCCUPIERS

The way that occupiers and customers interact with physical spaces is changing. Physical experiences are increasingly linked to digital experiences, as we become accustomed to accessing useful real time information.   We check our mobile to compare the price and availability of products that we see in stores and use indoor positioning systems to find […]

Nuria Palma

PROPTECH CHALLENGE: A SHUTTLE FOR “BLITZSCALING” YOUR INNOVATION!

Reid Hofmann and Chris Yeh published in 2018, “Blitzscaling”, being the latest must-have reading in Silicon Valley. In short, the Blitzscaling strategy defends prioritising speed over efficiency, within an innovation context; to become the first in occupying a new market segment above doing it efficiently, as becoming second means you actually are too late.   […]

Nuria Palma

6 WAYS TECHNOLOGY IMPACTS THE VALUE OF REAL ESTATE: BEYOND BRICKS & MORTAR

Real Estate has managed to be somewhat immune from the onslaught of technological advancement that has forced the re-invention of other industries and asset classes. However, it is starting to be obvious that change is happening.   The industry is starting to evolve from traditional ownership and more about consumer access – presenting both a […]

Nuria Palma

OPPORTUNITIES FOR COMPANIES AND STARTUPS TO COME TOGETHER AND DRIVE INNOVATION IN THE REAL ESTATE SECTOR

Last Thursday, the Universitat Politècnica de Catalunya hosted the K2M Venture Session, entitled CBRE INNOVATION HUB, as part of the university’s UPC Innovation Ecosystems series.   Rubén Galcerán, CBRE’s Head of Office Intelligence, and Arturo Carballo, CBRE’s Innovation Manager | EMEA Digital Innovation, presented the Five Megatrends that are shaping the Real Estate sector, the […]

Nuria Palma

A GAME CHANGER IN RETAIL AND REAL ESTATE

Today, disruption is the new normality. Technology is accelerating and changing the way people interact with objects, houses, buildings, offices and commercial spaces. This is not a “If it’s going to happen”, nor a “when is it going to happen”. Is already happening. And real estate is one of the first sectors facing the challenge […]

Nuria Palma

Your next office will be an app, here’s why

In a visionary article published in The Wall Street Journal on August 20, 2011, Marc Andreessen was stating that “Software [was] Eating the World” (read it here: https://a16z.com/2011/08/20/why-software-is-eating-the-world/).“In many industries, new software ideas will result in the rise of new Silicon Valley-style start-ups that invade existing industries with impunity.” It’s amazing to see how clear […]

CBRE Proptech Team

INNOVATION, RETAIL INTELLIGENCE, TECHNOLOGY & DATA ANALYTICS

Here at CBRE, we are leading the way in the digital transformation of Real Estate, and pioneering the areas of Innovation, Retail Intelligence, Technology and Data Analytics.   The world of retail is currently undergoing a sweeping transformation in which technological disruption is at the forefront and access to information does not constitute a competitive […]

Nuria Palma

PROPTECH. WELCOME TO THE FUTURE OF THE REAL ESTATE SECTOR

The discussion forums were held in Vigo on Thursday and in Ourense on Friday. Both events were organised by the Círculo de Empresarios de Galicia in collaboration with ABANCA. On both days, I had half an hour to talk about technology’s impact on the residential sector. I tried to do something different, looking at the […]

Nuria Palma

DATA-DRIVEN SOLUTIONS FOR THE RETAIL SECTOR

Developing and implementing data science solutions has become increasingly important for organisations looking to optimise the use of artificial intelligence and its ability to analyse and harness data as way of driving business development and offering attractive returns on investment (ROI). Artificial intelligence and predictive models allow us to identify trends more easily and help […]

Nuria Palma

HOW DATA IS FUELLING PROPTECH DISRUPTION

“Lololo | The Urban Benchmark“ was created to bring the trappings of urban design to the world of retail, with the aim of developing a scientific method to simulate the way that people behave depending on the layout of their city.   I started to develop this idea on my own in 2017, but I […]

Nuria Palma
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